CLEOPATRA'S BOUDOIR

"Because of this completely new perfume, you dare to dream again"

Emir was launched in France in 1936 by Dana, it was introduced to the USA in 1947.

A 1947 newspaper ad reads: "Dana's great triumph abroad is now hereEMIR Reminiscent of the night a Persian Emir chose his queen as different from all other perfumes as you are from all other women."

The perfume was created in Paris and from the inspiration of fabulous Persia and blended from imported Oriental essences.

It is an unearthly scent, a heavy,spice laden Oriental, with a touch of  Spring like freshness of clean soapy notes. Dana's treasure of a fragrance, Emir is like something out of the Arabian Nights.

Emir was available in Parfum, Cologne, Solid Cologne Stick and Dusting Powder.

A 1949 newspaper article mentions that Dana traveled to the courts of the Persian Emirs in search of an inspiration for a new perfume, one that would remind a woman of the great perfume masterpieces of old and would allow them to dream again, after being oppressed by the War. He knew only one place on earth that would have that secret fragrance. Dana knew that there, amid untold luxury, the most coveted gift of all was a vial of fragrance so precious it bore the prince's name...Emir.  There were those who vowed this perfume did magic things. "You can almost believe, as you wear the Emir's perfume, that night - anything can happen."

Emir was a popular perfume and was finally discontinued around 1974-1975.