CLEOPATRA'S BOUDOIR

Yardley, one of the oldest companies in the world, was originally established by the Cleaver family and in 1770 it was taken over by William and Thomas Yardley at 8 New Bond Street, London. They Lavender toilet water was their first best seller. 

The famous image associated with Yardley, "The Flower Sellers"  was drawn by Francis Wheatly from The Cries of London of 1793, and reproduced on Yardley's advertising and presentations.

Yardley became a major international company and presented with the first Royal Warrant in 1933 by Queen Mary. Acquired Viville, and then phased out that name.

Acquired by the Beecham Group (part of British American Co in 1966) sold in 1990 to Wasserstein-Perella: went bankrupt; bought by Wella Group in 1998; hence no Royal warrant.

Report from The Times April 2006 that the 235-year old Yardley brand was bought by Lornamead (who also own Harmony hair spray, the investment vehicle of the Jantania family from Procter & Gamble).

• 1770 English Lavender  Toilet Water
• 1860 Exquisitia/Exquisita
• 1862 New Mown Hay
• 1894 Olde English Lavender Water
• 1897 Victoria Bouquet
• 1900 White Roses
• 1910 Nell Gwynne
• 1910 Source d’Or
• 1912 Enchantress
• 1912 Mon Désir
• 1912 Garden Whispers
• 1913 April Violets
• 1913 Gage d’Amour
• 1913 La Plus Belle des Fleurs
• 1913 Le Secret des Dieux
• 1913 Murmure de la Forêt
• 1914 Téte a Téte
• 1914 Golden Wattle
• 1914 Le Beau Monde
• 1916 Vanity Fair
• 1917 Bond Street
• 1917 Caricia
• 1917 Lady Gay
• 1917 Loves Secret
• 1917 Sans Souci
• 1917 Charme de Cupidon
• 1917 Lotus
• 1917 Bond Street Cologne for Men
• 1920 Lily-of-the-Valley
• 1920 Old Bond Street
• 1920 Otto Lily of the Valley
• 1921 Forever
• 1921 Eau de Cologne
• 1922 Jockey Club
• 1927 Jassamine O’Devon
• 1920 No. 33
• 1930 Red Rose
• 1931 Orchis
• 1931 Freesia
• 1932 Elegance
• 1934 Poise
• 1934 Old English Lavender
• 1934 Fragrance
• 1934 Verbena
• 1934 Violet
• 1934 Fougere
• 1935 Damosel
• 1935 Scintilla
• 1936 Freesia
• 1937 Ladies-In-Waiting
• 1939 April Violets, relaunched
• 1940 English Lavender for Men
• 1940 Yardley Lavender
• 1943 English Fair
• 1947 Lilac
• 1948 Lotus
• 1950 Ligne Y (Lygne)
• 1951 Lavenesque
• 1952 Flair
• 1952 Flairessence
• 1960 Pre-Electric Shaving Lotion
• 1960 Sea Jade
• 1960 Rêverie
• 1964 Lace
• 1964 Violette de Parme
• 1965 Oh de London!
• 1968 Khadine
• 1969 Cougar
• 1969 Black Label, relaunched in 1981
• 1970s Shanida
• 1970 Luv Mist
• 1970 Red Roses
• 1970 Rose, relaunched in 1994
• 1971 Musk for Men
• 1972 Daytime Encounter
• 1973 You’re the Fire
• 1974 Old English Herbal
• 1976 Chique
• 1978 5 a.m.
• 1979 Yardley Musk
• 1979 Yardley Original
• 1980 Leather
• 1981 Mystique
• 1981 Yardley Spice
• 1982 ESP
• 1982 ESP Stayfast, relaunched in 1982
• 1982 Liberty
• 1982 Pure Silk
• 1983 Yardley Gold
• 1983 Laughter
• 1984 English Fine Cologne
• 1985 White Satin
• 1985 Yardley Classic
• 1985 Love Notes
• 1986 Gold
• 1987 Black Velvet
• 1988 Classic Gold
• 1988 Pink Lace
• 1988 Lavender-Rosemary-Thyme
• 1988 Petunia
• 1989 English Rose
• 1989 You’re the Fire for Men
• 1990 English Spring Flowers
• 1990 Nights in White Satin
• 1990 Chique Silver
• 1990 Spring Flowers Cologne
• 1991 English Blazer
• 1993 Essence of Spring
• 1993 Esprit Vital Eau Energie
• 1993 Esprit Vital Eau Fraîche
• 1993 Esprit Vital Eau Sensuelle
• 1994 Heliotrope
• 1994 Jasmine
• 1995 White Lavender
• 1995 Odyssey, rebranded fragrance Mystique
• 1995 Raspberry Bouquet
• 1996 Baroque
• 1996 Imperial Vétyver
• 1996 Sandalwood
• 1998 Orange Blossom
• 1998 Panache
• 2000 Narcissus
• 2000 Lavender Inspirations: Rebalancing - Seaweed & Aloe
• 2000 Lavender Inspirations: Relaxing - Juniper & Rose
• 2000 Lavender Inspirations: Reviving - Ginger & Lime
• 2005 Yardley Melon & Peach
• 2005 Yardley Raspberry & Vanilla
• 2005 Yardley Strawberry & Kiwi
• Amaryllis
  
• Aspen
• Chypre
• Gardenia
  
• Herb Heather
  
• Moon Flower
  
• Nyonya Futeh
  
• Prélude Perfumed Cologne
  
• Seven
• Snowman
  
• The King's 1804 Dragoon Guard
  
• Wild Fern
  
• YYY