CLEOPATRA'S BOUDOIR

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Vintage Perfume/Beauty Blog

Elizabeth Arden's Venetian Beauty Requisites

Posted on May 12, 2010 at 11:21 PM

 

In 1912 Arden travelled to France to learn beauty and facial massage techniques used in the Paris beauty salons. She returned with a collection of rouges and tinted powders she had created. In an era when it was generally only acceptable for entertainers to wear makeup, Arden introduced modern eye makeup to North America. She also introduced the concept of the "makeover" in her salons.


Arden collaborated with A. Fabian Swanson, a chemist, to create a "fluffy" light whipped cream-like skin cream. The success of the cream, Venetian Cream Amoretta, and corresponding lotion, Arden Skin Tonic, led to a long-lasting business relationship. Elizabeth Arden's Venetian line of cosmetics along with her velvety Cream Amoretta--in her signature chic bottling--were being sold in department stores all over the country.


The products in the Venetian range included:

 

  • Venetian Velva Cream
  • Venetian Amoretta Cream (for oily skin)
  • Venetian Untra Amoretta Cream (for extremely dry skin)
  • Venetian Adona Cream
  • Venetian Reducine Lotion
  • Venetian Cleansing Cream
  • Venetian Skin Tonic
  • Venetian Bleachine 
  • Venetian Anti-Wrinkle Cream
  • Venetian Orange Skin Food
  • Venetian Lille Lotion (Liquid Powder)
  • Venetian Special Astringent
  • Venetian Rose Color (Waterproof Liquid Rouge)
  • Venetian D'Illusion Powder
  • Venetian Waterproof Cream
  • Venetian Poudre de Soir
  • Venetian Crystalline Eye Drops
  • Venetian Special Eye Cream
  • venetian Special Eye Lotion
  • Venetian Eyelash Cosmetique
  • Venetian Lipstick
  • Venetian Rouge Amoretta
  • Venetian Flower Powder
  • Venetian Milk of Almonds
  • Venetian Lip Paste
  • Venetian Ardena Masque
  • Venetian Velva Bath
  • Venetian Velva Liquid
  • Venetian Muscle Oil
  • Venetian Pore Cream
  • Venetian Acne Lotion
  • Venetian Ardena Hair Tonic
  • Venetian Dandro
  • Venetian Ardena Henna Shampoos
  • Venetian Chamomile Shampoo Powder
  • Venetian Special Tunisian Henna
  • Venetian Graduated Henna
  • Venetian Reducine Soap
  • Venetian Carino Compact
  • Venetian Electra Eradicator
  • Venetian Tooth Paste
  • Venetian Forehead Straps
  • Venetian Eye Shadow
  • Venetian Eye Pencils
  • Venetian Patter
  • Venetian Velva Bath Mitts
  • Venetian Mascara
  • Venetian Hand Cream









Great set of vintage beauty preparations by Elizabeth Arden in a pink metal presentation box.

Products include:


 

  1. Venetian Skin Tonic Astringent, in a tall bottle with a ribbon and cork stopper
  2. Ardena Velva Cream, in a small, round screwtop jar with purple ribbon
  3. Venetian Pore Cream in a small, round screwtop jar with purple ribbon
  4. Ardena Cleansing Cream, in a small, round screwtop jar with purple ribbon
  5. Small vial labeled: Muscle Oil, 
  6. Small vial labeled: Lillie Lotion
  7. Small vial labeled: Rose Color.

 

All the items come in a metal box painted pink inside and out.


A 1928 newspaper ad reads "ELIZABETH ARDEN'S VENETIAN DUSTING POWDER, a delightful luxury a smooth fine powder pure soft and lightly per A large box gaily flowered with a big puff."


I just started to collect these, and already have the Venetian Muscle Oil, the Venetian Special Astringent (though mine is empty and I would like to have a full or partial bottle), and the Venetian Ardena Skin Tonic. If you have any Venetian items by Arden, I would be interested in them...

Categories: Cosmetic History

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1 Comment

Reply Codyleighbrown0516@yahoo.com
05:18 PM on December 29, 2011 
i have a set of a 8 creams and such from the twenties its a full set none have been used and 4 have never been open i also have the advertizing pamflits that came with the set. its elizabeth arden venetian line i have little lotion bleaching ceam brown spotting, muscle oil ,healing cream cleansing cream and skin food also cream de france amorreta cream unopened please contact me at my email or phone 707-623-8389