| Posted on May 12, 2010 at 11:21 PM |
In 1912 Arden travelled to France to learn beauty and facial massage techniques used in the Paris beauty salons. She returned with a collection of rouges and tinted powders she had created. In an era when it was generally only acceptable for entertainers to wear makeup, Arden introduced modern eye makeup to North America. She also introduced the concept of the "makeover" in her salons.
Arden collaborated with A. Fabian Swanson, a chemist, to create a "fluffy" light whipped cream-like skin cream. The success of the cream, Venetian Cream Amoretta, and corresponding lotion, Arden Skin Tonic, led to a long-lasting business relationship. Elizabeth Arden's Venetian line of cosmetics along with her velvety Cream Amoretta--in her signature chic bottling--were being sold in department stores all over the country.
The products in the Venetian range included:

Great set of vintage beauty preparations by Elizabeth Arden in a pink metal presentation box.
Products include:
All the items come in a metal box painted pink inside and out.
A 1928 newspaper ad reads "ELIZABETH ARDEN'S VENETIAN DUSTING POWDER, a delightful luxury a smooth fine powder pure soft and lightly per A large box gaily flowered with a big puff."
I just started to collect these, and already have the Venetian Muscle Oil, the Venetian Special Astringent (though mine is empty and I would like to have a full or partial bottle), and the Venetian Ardena Skin Tonic. If you have any Venetian items by Arden, I would be interested in them...
Categories: Cosmetic History
The words you entered did not match the given text. Please try again.
Oops!
Oops, you forgot something.