CLEOPATRA'S BOUDOIR

"Perfume is a love affair with one's self. It is one of the few gifts that, though personal, can be generously shared."

Vintage Perfume/Beauty Blog

Heaven Sent by Helena Rubinstein

Posted on April 26, 2010 at 4:09 PM

 

"Suddenly, there's a heavenly fragrance that clings

It's Heaven Sent

Suddenly, she's an imp wearing angel wings

In Heaven Sent

Suddenly, she is all of the things that you want to be

A little bit naughty, but heavenly

In Heaven Sent".


This song was created by Buddy Weed for Heaven Sent perfumes.


To hear this commercial, go to my Videos link at the top of the page. 


In 1924, a company named Julius Garfinkle & Co created a perfume named Heaven Sent, I don;t believe it is connected to the well known Heaven Sent perfume.


Heaven Sent (not Heaven Scent) was originally formulated by Helena Rubinstein in 1941, some say 1936. Top notes of neroli, mandarin, bergamot, orange oil, lemon oil and spearmint, heart notes of lily of the valley, carnation, ylang-ylang and rose, on base notes of vetiver, patchouli, amyris oil, benzoin, oak moss, sandalwood and musk.  The line included eau de parfum mist, cologne, soap on a rope, bath oil, dusting powder, solid perfume compact and gift sets. To launch Heaven Sent, samples were attached to balloons and floated down New York's Fifth Avenue.

 

In the 50's the company was purchased by Mem who released it as an eau de cologne. They eventually quit making it due to sales not meeting quotas. A New Dana predecessor company paid millions for the Heaven Sent trademark, which was originally registered by Helen Rubenstein Inc. in 1987.


According to a 1990 article in Cosmetics International : "MEM Company has announced a major new repackaging and advertising support campaign for its Heaven Sent fragrance line...MEM manufactures and markets the Heaven Sent line of women's fragrance items in the USA and Canada and it owns the distribution rights in Puerto Rico and elsewhere in the Western Hemisphere primarily in South America...Heaven Sent a brand it acquired a number of years ago but created in the early 1940s and thus in need of a major shift in packaging and advertising. This is being targeted to reach an older audience than the 18 to 24 year olds previously targeted. The brand's U.S. advertising budget is being doubled in 1990 with a romantic theme of' Heaven Sent moments' throughout the campaign with the tag line The day was Heaven Sent and so was her fragrance". MEM believes that the campaign will reach 60 per cent of all fragrance users with a major print ad promotion to support a July relaunch."


In a Cosmetics International article from July 10, 1994  the author talks about Coty's Vanilla fragrance and MEM's perfume, "Following the lawsuit brought by Coty against MEM (C.I. 413) which claimed that MEM's Vanilla Skies of Heaven Sent name infringed to Vanilla Fields trademark, the name has been changed. Launching this month, MEM's offering is now called Heaven Sent vanilla. The US court issued a judgement last month barring MEM from using the mark"


In the 1980s, Dana reformulated it and put it back on the market again due to high demand. Today, you can find Dana's version in lotion, light cologne, eau de parfum, shower gel and dusting powder.


Helena Rubinstein's version was soft, fresh, and baby powdery with hints of jasmine, Dana's ends up being too fruity and less powdery. Mem's version does not the smell the same as Helena Rubinstein's.


In 1990, Helena Rubinstein launched three celestial themed perfume flankers, Heaven Sent Angel, Haven Sent Moon, and Heaven Sent Star.


Dana's newest reformulated version came out in 2001. The nose behind this fragrance is Loc Dong. This lively scent is described as a refined, spicy, lavender, amber fragrance. Heaven Sent perfume is a feminine scent that contains  top notes of Italian bergamot, apple blossom, mandarin on heart notes of lily of the valley,lavender, red rose, iris, jasmine and heliotrope, base notes of patchouli, opoponax, amber, oak moss, sandalwood and musk It is recommended for evening wear.


Dana also released Heaven Sent Vanilla in 1994. Heaven Sent Vanilla opens on a sweet spring breeze of orange blossom, after which an enticing blend of vanilla and woods forms a powdery, musky impression on the skin. Sweet, warm, and balsamic a heavenly combination. It is classified as feminine fragrance. This feminine scent posesses a blend of a green flower scent with high notes of natural vanilla.


Dana's Heaven Sent Musk is also popular, you can find this in a light cologne, eau de parfum and body spray. Dana also released Heaven Sent Gardenia which comes in a body spray, light cologne and eau de parfum. I dont have any actual note for these two perfumes, the notes provided on discount perfume websites list the notes for regular Heaven Sent. I believe that these came out around 1994 when the Vanilla version was released.



Heaven Sent was one of the first products to use a pop song in their advertising campaigns. It featured Donovan's "Wear Your Love Like Heaven'" in 1968.


Irma Shorell, Inc produced their version of Heaven Sent which they called "Infinite Grace". However, many reviews I have read state that it really doesnt smell like the original Heaven Sent perfume.


"The Infinite Grace perfume has top notes of bergamot, mandarin, neroli, spearmint, orange oil and lemon oil. Middle notes of lily of the valley, carnation, geranium, rose and ylang-ylang. Dry down notes of sandalwood, vetiver, amyris oil, musk, patchouli, vanilla, benzoin, oakmoss and myrrh. Perfumery impressions..."Rich,woody-floral and warm. Deep and sensual right from the top, with classical florals carrying you down to the full-bodied base with only the briefest of stops in the top notes. Beautiful and basey...the core of a woman who knows...not for the timid." Jeffrey Dame"

Categories: Discontinued, Vintage & Classic Perfumes Reviews

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2 Comments

Reply Burclee
11:33 PM on June 17, 2010 
"To hear this commercial, go to my Videos link at the top of the page. "

Hi, I would love to hear the commercial but am unable to find any video links at the top, middle or bottom of the page. Am I missing something?

Thanks.
Reply Mirajeez
03:59 PM on April 27, 2010 
Thank you for this article. I have this vintage scent (edt ver) and now I know it's notes )))) I don't know how old it is. I can take a pic of the bottle and box to illustrate this article if needed.