| Posted on March 11, 2010 at 12:11 AM |
Fontanis of Paris & Neuilly France, established in 1919 by Daniel Jacquet 38 boulevard de le Saussaye, Neuilly-sur-Seine, also the founder of Madhva in 1923. The company manufactured perfumes and cosmetics. The shortlived business was sold to Volnay in 1927. The last two perfumes, Prelude and Blue Îles were in association with Volnay.
The perfume of Un Soir de Mai was affiliated to Lillian Savre, a perfumer from Alexandria, Egypt, active around 1920-1930.
Fontanis launched the line of Les Fleurs Romantiques in 1922.
In 1924, Fleurs de Bagdad was personally selected by Douglas Fairbanks for his famous production, Thief of Bagdad, as reported by the Pittsburgh Press in 1924.
Fontanis produced luxurious presentations and won a gold medal at the 1925 Paris Exposition. The Fontanis vignette was designed by Heymann and reproduced on labels and metal plaques. Another plaque was created by Roger Foy in 1919.
Several of the perfume bottles used by Fontanis were manufactured by Baccarat, others were by Depinox and Cristalleries de Nancy. The bottle for Faune was manufactured by Lalique. A famous poster for Fontanis perfumes was illustrated by Mauric Berty.
The fragrance Sous la Charmille was the re-branded fragrance 'Qui M'Aime' by Chamy. Presented in a flacon by Cristalleries de Baccarat, design # 257. The fragrance for Chypre by Volnay was the re-branded fragrance 'Violette' by Fontanis, the Volnay perfume was presented in a flacon by René Lalique et Cie.
The perfumes of Fontanis:
Madhva, subtitled "Parfums des Divinites de l'Inde", was established in 1923 by Daniel Jacquet,also the founder of Fontanis in 1919. Madhva Perfumes had retained the Polish artist and illustrator Alexandre Rzewuski to create coordinated identities for all of their perfumes. It was Rzewuski who selected the perfume's exotic names and collaborated with designer Julien Viard in all five of Madhva's perfumes. The bottle for Damaya was created by Julien Viard and made by Baccarat. All of the perfume bottles for Madhva were produced by Baccarat.
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The perfumes of Madhva:

TA-WAO by MADHVA c1923
Photos used in this guide courtesy of Salon Divinessence, Mastro Perfume Auctions..
Although all of the perfumes mentioned in this guide are discontinued, I have found that the perfume house of Fontanis has been ressurrected, www.fontanis.com
Categories: French Perfume Houses
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