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Vintage Perfume/Beauty Blog

Blue Waltz by Joubert Perfume

Posted on March 10, 2010 at 10:05 PM

Blue Waltz, this endearing perfume from the past was created by either Joubert et Cie or Jolind Inc. around 1927.


 It was also a line of toiietry products that included talcum powder, face powder, face powder compact, brilliantine for the hair, facial cream and the parfum and toilet waters respectively, later a sachet powder was introduced.


The perfume was originally launched in a rectangular shaped bottle with a fancy floral engraved square stopper with a long dauber. As shown in the 1931 ad below. The labels for the older Blue Waltz items looked like the one shown after the ad too.

Large drugstore bottle full of Blue Waltz perfume, sold by Aunt Judy's Attic.

Below is a closeup of the label. These Art Deco labels will date your piece to the 1920s-1930s.



It was a very popular fragrance during the 1940s-1950s and could be purchased very inexpensively at the five and dime stores along with Evening in Paris and Tangee lipstick.


Today’s Blue Waltz is a sweet and spicy concentrated cologne and the same as the one you once dabbed behind your ears as a teen. Blue Waltz still evokes fond memories of high school sweethearts, proms, birthday presents and bopping to the jukebox. You can still get it cheaply online.


Blue Waltz Perfume has the same original formulation as it was decades ago. The product is packaged in its nostalgic 5/8 oz heart shaped bottle that started in the 1940s and topped off with its signature blue rosebud cap. If you find perfume, brilliantine, face powder or talcum powder with the plaid design its from the 1940s.


Today’s formulation lists these ingredients: Alcohol Denat, Water (Aqua), Fragrance (Parfum),  Benzyl Benzoate, Benzyl Salicylate, Citral, Citronellol,  Coumarin, Limonene, Geraniol, Hexylcinnamal,  Hydroxycitronellal, Linalool, Evernia Furfuracea  Extract (Treemoss), Silica, Brown 1 (CI 20170), Green  5 (CI 61570)




Why not share your memories of Blue Waltz here

Categories: Discontinued, Vintage & Classic Perfumes Reviews

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1 Comment

Reply nikki
02:38 PM on May 30, 2010 
Blue Waltz cost $0.10 at Lindsay's Variety Store. It was what I gave my mom for Christmas and her birthday until I got my first job. I think It was a sweet vanilla scent. I loved it as a child. I don't know if my mom felt the same, but she wore it..

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